In a tough market Get Wine Wise returns for
the 4th time in November 2016!
First launched in 2011, Get Wine Wise has proved beyond doubt that despite the tough economic climate, not only is there a very real need for basic consumer wine education, but also that consumers remain very keen to gain more knowledge and to become more wine wise!
Previously the Get Wine Wise RoadShow was exclusive to Tesco Extras and covered the UK’s top favourite wine areas & styles, with the objective to help consumers make informed, not ‘deal-driven’ wine choices and to ‘drink less, but better’!
Already hugely popular with both consumers and GSM’s, and supported both by major and aspiring wine brands, the 4th Get Wine Wise once again returns in November, bigger and better than ever before with many exciting and innovative new initiatives including the exciting new Wine Wise wine bar RoadShow tour.
Get Wine Wise’s target will be to engage with up to half million wine-aware consumers and to promote wider wine wisdom, choice and greater sales for both sponsors and supporting retailers!