Get Wine Wise

4th

It's the 4th Get Wine Wise – November 2018

Continuing consumer wine education –

the innovational, market-leading experiential wine tasting & promotional event!

The 4th Get Wine Wise Sponsorship package

Covering five key Channel Activation areas – Experiential Wine-tasting, Mobile Experiential, Media & Social Media, Promotions and Trade Support

 3. Media / Social-media / On-line

• Traditional print & broadcast PR & competition coverage

• On-line PR & competition coverage

• Reaching up to 18 million ABC1 wine consuming adults around 3x’s

• Social media reach across Twitter, Facebook & Instagram

• Get Wine Wise website with heavy sponsor branding – reach 250k usv's

1.Engaged Experiential Tasting RoadShow

• Pop-up Wine-bar RoadShow visiting 100 top large format stores Tesco & Sainsbury’s

• Plus 3 London mainline railway stations directly engaging/tasting to 50k consumers
• Communicating to around ½ million wine-aware ABC1 adults

• Engaging with and perfect serve-sampling to 400k wine consumers

• Minimum of 75k data-collected samples per sponsor

• All supported by heavily branded RoadShow vehicle & Pop-up

   wine-bar with:

  1. FoS wine display & mobile sampling pod with Wine Wizard
  2. Store visit local media support
  3. Pre-visit & on-day store visit branded PoS

 2. Mobile Experiential

  • Additional reach through exclusive Shopmium partnership
  • Product discovery & new customer acquisition
  • Brand / product rich media + mobile coupon
  • Product feedback, reviews & buyer insights

 4. Promotional

  • In-store & cross promotional Wine Wise activity
  • Store-specific activity

 5. Trade Support

Helping maximise trade channel activities via constant communication

  • Tesco HQ RoadShow visit
  • GSM & store liaison & support
  • Full stock & uplift control
  • Category teams; Factfiles & mailings