4th

Over the last three years, Get Wine Wise has led the way in helping consumers to know and understand more about wine, in supermarket car-parks, in-store, in the media and on-line and was the first to introduce the innovative wine tasting Get Wine Wise wine-bar RoadShow.

The Wine Wise wine-bar has exclusively visited leading Tesco Extras across the South & Midlands featuring major brands from the top UK wine countries.

The Wine Wise wine-bar was supported by extensive PoS and FoS displays as well as supporting media, promotional & on-line activity reaching around 2 million consumers.

The need for Get Wine Wise has been proved beyond doubt with a very clear consumer need and desire for increased wine knowledge.

In fact 88% of consumers who attended the RoadShows stated that Get Wine Wise had greatly helped improve their wine knowledge & understanding with a further 72% going onto purchase as a result.

 91% of all GSM’s reckoned that the Get Wine Wise activity was a much needed BWS initiative and the activity was the best that they'd seen, with a further 87% confirming that it had a very positive impact on wine aisle sales and traffic!