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Fulfilling a real consumer need with 88% acceptance+ gaining
high retail acceptance with a 91% GSM endorsement!
Over the last three years, Get Wine Wise has led the way in helping consumers to know and understand more about wine, in supermarket car-parks, in-store, in the media and on-line and was the first to introduce the innovative wine tasting Get Wine Wise wine-bar RoadShow.
The Wine Wise wine-bar has exclusively visited leading Tesco Extras across the South & Midlands featuring major brands from the top UK wine countries.
The Wine Wise wine-bar was supported by extensive PoS and FoS displays as well as supporting media, promotional & on-line activity reaching around 2 million consumers.
The need for Get Wine Wise has been proved beyond doubt with a very clear consumer need and desire for increased wine knowledge.
In fact 88% of consumers who attended the RoadShows stated that Get Wine Wise had greatly helped improve their wine knowledge & understanding with a further 72% going onto purchase as a result.
91% of all GSM’s reckoned that the Get Wine Wise activity was a much needed BWS initiative and the activity was the best that they'd seen, with a further 87% confirming that it had a very positive impact on wine aisle sales and traffic!
"Another highly successful
Get Wine Wise campaign"